Salesforce, a leading cloud-based software company, has announced a $1 billion investment in Singapore over the next five years to drive AI innovation and adoption. This move aligns with Singapore’s National AI Strategy 2.0, aiming to position the country as a global leader in artificial intelligence.
Expanding AI Capabilities with Agentforce
A key focus of this investment is Agentforce, Salesforce’s AI-powered digital labor platform. This technology enables businesses to create AI agents that can reason, make decisions, and operate autonomously, improving productivity across industries. Given Singapore’s aging population and workforce challenges, Agentforce offers a scalable solution to enhance labor efficiency in key sectors like public services and customer support.
To support its AI expansion, Salesforce will also enhance Hyperforce, its cloud infrastructure, ensuring secure data residency for AI applications, Data Cloud, and Unified Marketing Applications (UMA) in Singapore. This will provide businesses with a robust and compliant environment for AI-driven operations.
Strengthening Workforce Development and Business Partnerships
Salesforce is also investing in education and workforce development by collaborating with institutions like Singapore Management University, Ngee Ann Polytechnic, and the Institute of Technical Education. These partnerships will equip students with CRM and AI-related skills, preparing them for careers in the evolving digital economy.
Additionally, Salesforce has partnered with Singapore Airlines to develop AI-powered customer service applications, aiming to enhance customer interactions and streamline operations. This collaboration highlights the growing role of AI in transforming industries.
With this substantial investment, Salesforce reaffirms its commitment to Singapore, where it has operated for nearly two decades. The initiative will not only strengthen AI capabilities but also contribute to the country’s long-term digital transformation and economic growth.
